Theranos: When Vision Replaced Verification in Blood Testing
How Theranos replaced scientific verification with secrecy and storytelling, and what its collapse teaches about evidence, governance, and due diligence.
Joon Press
How Airbnb’s Founders Sold Cereal Boxes to Stay Afloat
How Airbnb’s founders sold election-themed cereal boxes to survive debt, gain attention, and demonstrate the resourcefulness that kept the startup alive.
How LEGO Nearly Collapsed Chasing Everything But the Brick
How LEGO’s expansion away from its core brick business deepened its 2003 crisis, and how strategic focus and simpler operations drove its recovery.
Domino’s Admitted Its Pizza Was the Problem—and Changed It
How Domino’s turned blunt customer criticism into a product overhaul, transparent campaign, and a lasting example of successful brand recovery.